Coming from a background focused on digital marketing, with specialization in Search Engine Advertising and marketing analysis.
I have transitioned my focus to data management, data governance, and data analysis to deepen my existing skills while delving deeper into project management. With a passion for utilizing data to drive business decisions,
Being highly skilled in project management and data environment understanding, I am eager to help the company achieve its data projects in the best possible way.
SNCF (French railway company) - Data Manager
Oct 2022 - Present
- Supported High speed train Direction stakeholders in implementing the data catalog tool (DataGalaxy) focusing on the data dictionary aspect.
- Facilitated and ensured proper implementation of the data quality approach across relevant stakeholders (Data, IT, business, etc.).
- Assisted the Chief Data Officer (CDO) in implementing management actions for the data office.
- Engaged in BI Cell: Data Engineering Mission, including project management, updates, and dashboard construction.
- Provided support to the business in implementing data governance and data protection authority practices within the Data teams.
C.Fitness- Head of Digital Marketing
May 2021 - Sept 2022
- Designed and managed digital strategies, including website management and SEO/SEA/SEM.
- Implemented offline communication strategies like radio and strategic advertising.
- Organized the communication department, handling recruitment and tools.
- Digitalized internal tools for commercial and sports purposes.
- Project-managed online branding redesign, including the logo and website.
Ecomsar - Marketing and E-commerce consultant
Oct 2021 - Jan 2022
Freelance marketing consultant specializing in:
- Creation and improvement of SEA campaigns (Google ads, Facebook ads, Pinterest ads & TikTok ads)
- Email marketing (Automation, Retargeting...)
- Participation in the deployment of commercial offers during the peak season (Seasonal product)
- Supervision of the communication strategy via social networks.
INSEEC - France, Lyon
Master 2 Data Analytics and Data engineering
Sept 2023 - Sept 2024
As part of my M2 program in Data Analytics and Data Engineering,
I received specialized training covering various essential aspects of data management and analysis. This included strengthening and securing data through courses focused on Data Enhancement, IT Security, and Data Governance.
Additionally, I gained expertise in advanced marketing techniques and decision-making strategies through training in Retargeting, Pretargeting, and Decision-making Strategies.
Furthermore, the program provided me with a solid foundation in fundamental algorithms, databases, and textual analysis, essential for managing and analyzing large datasets. Practical training in Data Visualization and Storytelling equipped me with the skills necessary to effectively present complex data.
INSEEC- France,Lyon - Master 1 Data Manangement
Sept 2022 - Aug 2023
In my first year of the M1 Data Management program, I received specialized training in Digital Marketing, Digital Communication, Web Analytics, Social Media Strategy, Algorithms, Statistics, and introductory Data concepts.
I also gained proficiency in programming languages such as SQL and Python, providing me with essential tools for data analysis and manipulation. These courses have equipped me with the skills and knowledge necessary to excel in the field of data management.
ESD- France, Lyon
Bachelor's degree, Digital Project Manager
Oct 2019 - Sept 2022
My academic background, ESD - Bachelor's degree, Digital Project Manager, uniquely positions me for success as a Digital Project Manager. Proficient in data analysis and e-commerce, I drive online revenue growth. With expertise in paid media management, including SEA & Social Ads, I optimize ROI for digital campaigns. My design skills enhance brand presence, while UX/UI specialization ensures superior user experiences. Experienced in both front-end and back-end development, I leverage diverse frameworks for project success. Mastery of CMS enables seamless content management, driving sustainable digital growth.